In the early 80s, Sami El Ashram, began international development by purchasing a 10 hectare plot of land for urban development in the city of Fort Myers, Florida in the United States.  Thereafter US operations were halted to logistics inconvenience and international development was paused due to increased demand in the Egyptian market.  By the late 90s Europe was put into perspective as market of excellent potential, where operations began by the beginning of the millennium.